Black Friday
The Super Bowl event of the retail year
THE MARKETING STRATEGY
Highlight key seasonal categories at deep discounts in a bold, attention-grabbing campaign that clearly differentiates Saks OFF 5TH from competitors.
THE CREATIVE RESPONSE
The campaign balanced strong visual impact with clear, straightforward messaging with the use of bold, attention-grabbing graphics and a trend-forward color palette, . This modern approach cut through a landscape dominated by black and red, making deep discounts unmissable—ultimately driving record-breaking results.
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The Credits
Creative Director: Ting Ting Lee
Editorial Director: Lizzie Cheney
Design Director: Sheilini Singh
In collaboration with the entire Saks OFF 5TH brand creative team