Built to live beyond a single campaign, each concept was designed as a scalable storytelling system meant to build familiarity, voice and repeat engagement over time.
Editorial Content Franchises
The Want List
A monthly editorial franchise curating trends, designer discoveries and must-have seasonal styles, guided by a point-of-view-driven editorial voice and supported by influencer styling to showcase real-world wearability and reinforce Saks OFF 5TH’s fashion authority.
Designer New Arrivals
An email series introducing new designer arrivals through elevated copy that highlighted coveted designer names, trends and styling cues, turning product drops into aspirational storytelling moments.
The OFF 5TH Fashion Report
Inspired by New York Fashion Week, this editorial franchise brought runway energy to Saks OFF 5TH through a curated Fashion Report, featuring front row-worthy finds, designer-inspired edits and street style–driven picks—all at an accessible pricepoint.
The Designer Drop
This editorial franchise showcased newly arrived designer products through a repeatable, fast-executing framework, balancing urgency with a curated voice that spoke directly to customers who follow designers and seek standout pieces.
Go OFF
This promotional-minded franchise used the “OFF” platform as its creative anchor, translating flash sales into bold, brand-forward moments that emphasized OFF as both value and attitude through high-impact creative.
The Finds
This email series brought the thrill of the find to life through a flexible “finds” framework, pairing concise editorial copy with a distinct point of view to elevate everyday discovery.
Fashion is Better OFF
This editorial franchise brought the “Fashion is Better OFF” brand statement to life, using expressive storytelling and styling-led photography to show how personal style is rooted in individuality and self-expression.
Designer Spotlight
Through long-form editorial storytelling, this franchise paired interviews and visual narrative to highlight lesser-known designers and position Saks OFF 5TH as a destination for considered fashion discovery.
