The Gift OFF
Nostalgic game show vibes. Glam holiday fashion. Designer gifts. Everyone wins… because it’s all up to 70% OFF!
This fully integrated campaign featured assets living across video, paid media, in-store signage, organic social, email, site, app, outlet marketing and more.
:30 OLV AND CTV AD
The Ask
The goal was to cut through the competitive noise by thinking of a different way to highlight value where the storyline was about the pursuit of a deal and presented in a humorous way.
The Creative Response
The idea of a nostalgic game show felt like a brand-right answer where glam fashion, slight OFF humor and winning a (designer) deal could be front and center.
:6 HANDBAG FOCUSED PAID MEDIA AD
:6 JEWELRY FOCUSED PAID MEDIA AD
The Credits
Creative Director: Ting Ting Lee
Big Idea Birther & Editorial Director: Lizzie Cheney
Art Director: Modi Li
Styling Director: Jacob Glaser