Fall 23

The ask

Seasonal Manifesto

WHERE DOES FASHION, ACTUALLY, TAKE OFF?

Fashion takes OFF where creativity thrives.
Where self-expression flourishes.
Where the unexpected moments inspire.

Look around you.
It’s in the heart of the city.

It’s expressed at the crosswalks.
It’s written on the walls (and sidewalks).
It’s, quite literally, surprising you around every street corner.

The city is giving you permission to put yourself at center stage.
Because the thing that matters most is when
you’re expressing your truest self.

And that will always be where fashion, actually, takes OFF.