THE PROGRAM
With OFF 5TH Rewards, customers earn points for every dollar they spend on the website, mobile app or at Saks OFF 5TH stores in the U.S., with points earned per dollar increasing with tier status.
OFF 5TH Rewards has three status tiers based on annual spending: Star, Icon and OFFicial with rewards including bonus promotions, free shipping, members-only sales and events.
Star
Status 1
Through extensive customer research, Saks OFF 5TH uncovered a significant opportunity to better serve its target customers through a tender-neutral loyalty program. OFF 5TH Rewards was designed with a more personalized shopping experience in mind to increase engagement and loyalty.
OFF 5TH Rewards had over 1.5 million enrollments in less than a year.
The launch was supported through a comprehensive in-store and online marketing campaign, including email, organic and paid social, display and site advertising.
Icon
Status 2
OFFicial
Status 3
