Saks OFF 5TH Celebrates Pride

A heartfelt campaign celebrating Saks OFF 5TH’s mission and purpose—fashion as a means to express your authentic self.

Meet the Cast

  • Jari Jones

  • The Dragon Sisters

  • Casil McArthur

  • Dominique Castelano

  • Ava Trilling

  • Jesse Kovarsky

  • Justice Carlone & Miguel Smith

THE CAMPAIGN MESSAGE

As a company that is driven to support and reflect the communities they serve, Saks OFF 5TH celebrates and empowers the LGBTQ+ community in being their true authentic selves every day through the means of fashion.

Through a Q&A series, the cast elaborates on what pride means to them and how they express their authentic selves.

THE PHLUID PROJECT x SAKS OFF 5TH

This inaugural campaign kicked off the years long partnership between Saks OFF 5TH and The Phluid Project. This partnership not only produced an exclusive gender neutral capsule collections during Pride month but continued throughout the year with corporate training.

For each exclusive capsule collection, Saks OFF 5TH donated 100% of the net proceeds to The Phluid Phoundation—a foundation that supports the most underserved within the LGBTQ+ community.

Pride is…

:30 VIDEO ON FASHION

:30 VIDEO ON PRIDE STATEMENTS

:30 VIDEO ON FASHION

The Credits

Creative Director: Ting Ting Lee
Editorial Director: Lizzie Cheney
Design Director: Sheilini Singh
Art Director: Modi Li
Styling Director: Jacob Glaser

In collaboration with the entire Saks OFF 5TH brand creative team and in partnership with The Phluid Project