Saks Style. For Less.
For this Saks OFF 5TH brand identity, the goal was to create a closer to connection to the namesake brand while still emphasizing its core value proposition.
Through a new clear and straightforward tagline, Saks Style. For Less., the new brand story was all about finding the best designer and luxe pieces for a fraction of the price.
Owning The Brand Promise
Saks Style. For Less. was a fun and flexible tagline that could be used to tell the brand story. Often used to articulate a persona you can curate at Saks OFF 5TH or used as a vehicle to tell the brand story in videos.
As well, it was an easy way to make promotional events ownable while still doubling down on the Saks OFF 5TH value through the accompaniment of a event offer like up to 70% OFF.
