Store Openings
Expanding Saks OFF 5TH’s footprint in key markets
The new store opening campaign package delivered a scalable model that introduced Saks OFF 5TH’s redefined identity to new markets. Vibrant brand colors, straightforward messaging and seasonal imagery brought fresh energy to each location, amplified through geo-targeted media including outdoor placements, malls, in-store environments, social, digital and VIP activations.
Eastchester, New York
The campaign ran in two phases: announcing Saks OFF 5TH’s imminent arrival (“We’re Coming Soon”) and celebrating the brand’s arrival (“Now Open”).
Stamford, Connecticut
The campaign ran in two phases: announcing Saks OFF 5TH’s imminent arrival (“We’re Coming Soon”) and celebrating the brand’s arrival (“Now Open”). In addition, a VIP press party was also held to mark the store’s opening.
Chicago: State St & Lincoln Park
Because Saks OFF 5TH had previously operated in the Chicago market, the campaign introduced a twist on the standard launch messaging by announcing the brand’s return (“We’re Back”). With two locations, marketing was split between broader regional messaging and hyper-local executions (“We’re Back, State Street!” and “We’re Back, Lincoln Park”).
CONTINUED POST LAUNCH SUPPORT
