The Saks OFF 5TH App

The launch of the brand’s first fully native app

THE PROJECT

As a digital-first company, launching Saks OFF 5TH’s first fully native app was a company-wide strategic initiative. It replaced the previous hybrid app with a platform built to deliver a more personalized, seamless shopping experience.

THE CREATIVE RESPONSE

Partnering closely with UX, the brand creative team infused the updated visual identity and brand voice into the app experience. In parallel, the launch campaign clearly communicated the enhanced functionality and perks of the native platform—combining designer product with intuitive features to tell a cohesive, compelling story.

THE RESULTS

The native app launch became a key digital growth driver for the brand, and the campaign generated significant incremental revenue.