Saks Style. For Less.

The Holiday Party Edition

SURPRISE THEM. FOR LESS.
with luxe gifts

DELIGHT THEM. FOR LESS.
with a fun celebration

WOW THEM. FOR LESS.
with designer style

It’s all Saks Style. For Less.

This fully integrated campaign featured assets living across video, paid media, in-store signage, out of home, direct mail, organic social, email, site, app, outlet marketing and more.

The Retail Landscape

With the pandemic closing out over the summer due to vaccine availability, there was anticipation for a fun, festive and celebratory holiday.

The Ask

With the retail landscape in mind, the goal was to create a fun, bold and buzzy campaign.

The Creative Response

Responding to the celebratory moment, the creative output would be fun, festive and luxe. The video narrative feature a holiday party aimed to create an emotional reaction and looking to incorporate witty banter.

Organic Social Reels

Store Windows

Store Signage

Direct Mail Postcard

Emails

The Credits

Creative Director: Ting Ting Lee
Editorial Director: Lizzie Cheney
Design Director: Sheilini Singh
Art Director: Modi Li
Styling Director: Jacob Glaser