Saks Style. For Less.
The Holiday Party Edition
SURPRISE THEM. FOR LESS.
with luxe gifts
DELIGHT THEM. FOR LESS.
with a fun celebration
WOW THEM. FOR LESS.
with designer style
It’s all Saks Style. For Less.
This fully integrated campaign featured assets living across video, paid media, in-store signage, out of home, direct mail, organic social, email, site, app, outlet marketing and more.
The Retail Landscape
With the pandemic closing out over the summer due to vaccine availability, there was anticipation for a fun, festive and celebratory holiday.
The Ask
With the retail landscape in mind, the goal was to create a fun, bold and buzzy campaign.
The Creative Response
Responding to the celebratory moment, the creative output would be fun, festive and luxe. The video narrative feature a holiday party aimed to create an emotional reaction and looking to incorporate witty banter.
Organic Social Reels
Store Windows
Store Signage
Direct Mail Postcard
Emails
The Credits
Creative Director: Ting Ting Lee
Editorial Director: Lizzie Cheney
Design Director: Sheilini Singh
Art Director: Modi Li
Styling Director: Jacob Glaser