Saks Style. For Less.
The Holiday Party Edition
SURPRISE THEM. FOR LESS.
with luxe gifts
DELIGHT THEM. FOR LESS.
with a fun celebration
WOW THEM. FOR LESS.
with designer style
It’s all Saks Style. For Less.
THE ASK
To create a fun, bold and buzzy holiday campaign
THE SOCIAL LANDSCAPE
The return of the holiday party, please!
With availability of the vaccines for all, this holiday season was anticipated to be fun, festive and celebratory. No more social distancing but time to be all together again.
THE CREATIVE RESPONSE
Set in a familiar Saks Style for Less environment, this campaign celebrated togetherness by capturing the excitement of the first true return to holiday parties.
Vibrant, poppy photography, glitzy designer looks and colorful mylar brought a festive, high-energy spirit to life, while the tagline amplified the emotion with language that evoked the joy of gifting and gathering again.
This fully integrated campaign featured assets living across video, paid media, in-store signage, out of home, direct mail, organic social, email, site, app, outlet marketing and more.
The Credits
Creative Director: Ting Ting Lee
Editorial Director: Lizzie Cheney
Design Director: Sheilini Singh
Art Director: Modi Li
Styling Director: Jacob Glaser
In collaboration with the entire Saks OF 5TH brand creative team