Saks Style. For Less.
The Holiday Party Edition
SURPRISE THEM. FOR LESS.
with luxe gifts
DELIGHT THEM. FOR LESS.
with a fun celebration
WOW THEM. FOR LESS.
with designer style
It’s all Saks Style. For Less.
THE ASK
To create a fun, bold and buzzy holiday campaign that captures attention and excitement
THE SOCIAL LANDSCAPE
With social distancing behind us, the holiday party was back. The season was primed for celebration—marked by togetherness, dressing up and the joy of reconnecting in real life.
THE CREATIVE RESPONSE
Set within the Saks Style for Less world, the campaign celebrated the return of holiday parties by capturing the excitement of gathering again.
Vibrant, poppy photography, glitzy designer looks and colorful mylar created a festive, high-energy atmosphere, while the tagline reinforced the emotional pull of gifting, party-ready style and celebrating together—positioning Saks OFF 5TH as the destination for the season’s most joyful moments.
Holiday Parties Are Back. Behave Accordingly.
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This fully integrated campaign featured assets living across video, paid media, in-store signage, out of home, direct mail, organic social, email, site, app, outlet marketing and more.
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The Credits
Creative Director: Ting Ting Lee
Editorial Director: Lizzie Cheney
Design Director: Sheilini Singh
Art Director: Modi Li
Styling Director: Jacob Glaser
In collaboration with the entire Saks OF 5TH brand creative team